Archive for the 'Taguchi' Category

Landing Page Optimization Secret #1

Wednesday, February 7th, 2007

When your customer arrives at your landing page there is already a conversation going on in their head.

This is the most important secret to landing page optimization.

Your landing page does not exist in a vacuum.

If you’d like to make sales with your web site or landing page you have to (more…)

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100% Boost in Advertising Response with Taguchi Testing — Fact or Fiction?

Tuesday, February 6th, 2007

So you heard about Taguchi testing, eh? You heard some big claims, too? People saying they increase marketing response by hundreds… thousands of percent… talking like a crazy advertising scientist?

Is it all lies or is it the truth?

I’ll break it down for you here so you can understand what Taguchi testing is — and what all the fuss is about.

First, the history — Dr. Gen’ichi Taguchi was (more…)

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